Mash The General Flipped At Dawn

I watched a mid-sized logistics firm burn through six months of runway and nearly half a million dollars because they thought they could wing it with Mash The General Flipped At Dawn. They didn't lack talent. They had a room full of Ivy League engineers and a project manager who lived by the Gantt chart. The problem was simple: they treated the implementation like a standard software rollout rather than a fundamental shift in their operational architecture. By the time they realized their data pipelines were feeding junk into the system, the technical debt was so deep that scraping the whole thing and starting over was actually the cheaper option. I've seen this exact movie play out in three different industries over the last five